Disney Adventure
When Disney Cruise Line decided to launch its first cruise in Asia, we knew the campaign had to be nothing short of epic. Faced with the challenge of living up to 100 years of magical Disney stories, we made the only move that made sense—create another story.
But we didn’t just stop there—we built a whole world around it.
We created original assets such as the Enchanted Map, Captain Mickey's Magical Compass and the
7 Medallions highlighting the ship’s themed areas.
And to add to the magic, we introduced the Aquatrail—Captain Mickey’s whimsical sidekick who shows him the way as he steers the ship from Disney’s enchanted realms to the port of Singapore.
The campaign made its way to all corners of the region, hitting audiences in Singapore, Malaysia, Indonesia, India and the Philippines with train takeovers, bus wraps, print ads, billboards and more, giving the Disney Adventure a grand reveal that was impossible to miss.
