The Milo Dinosaur McFlurry has kind of been snoozing on its reputation in recent years. So, when it made its grand return to McDonald's, we knew it had to come back loud. So we hatched a plan to make the launch unforgettable for our customers—and the dessert kiosk staff.

For 20% off their Milo Dinosaur McFlurry, all they had to do was roar like a dinosaur to order.
As loud as they could.